Orion Collection BTS
Orion lookbook shot July 2017 | Photographer Andrew Kuykendall | Art Direction by Sara Angelucci | Produced by Armature, LLC | Starring Sasha Belyeava | Casting by Damian Bao | On set Assistants Justin Lynn, Nicole White and Ben. | Hair by Sara Tintari | Makeup by Lisa Thai | Nails by Sarah Chu | Location: Milk Studios West Hollywood | Bts footage and images by Sean Martin.
The inspiration for the Orion collection came while I was outdoors. It was a rainy day and I caught a spider web perfectly dripping in what was just some fresh rain drops. The spider webs hung and suspended in air perfect rain droplets. This is where I conceptualized the celestial drops made in silver featured throughout the Orion Collection. As all of the armature collections are deeply rooted in existential thinking and exploration, the Orion collection inspiration draws from space and time along with beauty found in nature.
The hollow spheres throughout the Orion collection are made specifically hollow to keep the Armature pieces light and wearable.
It is so important to build a strong team to bring a vision to life. As always I enjoy working with people I have worked well with before and enjoy new referrals that come highly recommended. Everyone brings their own strengths to the table!
When I produced the team for the Orion Shoot I decided to once again shoot with Andrew Kuykendall. We where able to use projection device to feature some of his images from his own photography archive along with imagery from nasa of the Orion belt.
The fashion garments in the Orion lookbook are all handmade one of a kind Armature designs. I paired each look with each jewelry worn in such a way so customers could learn how to layer and build out their jewelry collection with versatile styles.
The Hair and Makeup team comprised of celebrity groomer and hair stylist Sara Tintari, Makeup artist Lisa Thai and nail artist Sarah Chu.