PRIVACY POLICY
1. INTRODUCTION
ARMATURE, operated by Armature LLC (“ARMATURE,” “we,” “us,” or “our”), respects the privacy of our customers and website visitors.
This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit www.shoparmature.com, browse our collections and creative archives, purchase products, or communicate with us. Our website is powered by Shopify, which provides the e-commerce infrastructure used to operate our online store.
2. INFORMATION WE COLLECT
Depending on how you interact with our website, we may collect the following information:
● Contact information, including your name, email address, telephone number, and billing or shipping address.
● Order information, including products purchased, transaction details, and order history.
● Payment-related information processed through Shopify and authorized payment providers.
● Website usage information, including IP address, browser type, device information, and interactions with our website.
● Information you voluntarily provide through inquiries, custom-order requests, or newsletter subscriptions.
You may browse our collections, lookbooks, and editorial archives without creating a customer account or placing an order.
3. HOW WE USE YOUR INFORMATION
We use personal information as reasonably necessary to:
● Process and fulfill purchases.
● Arrange shipping and delivery.
● Respond to inquiries and provide customer support.
● Communicate regarding orders and custom requests.
● Maintain website functionality and security.
● Analyze website performance and improve the customer experience.
● Send marketing communications where permitted by law.
● Comply with legal, regulatory, and accounting obligations.
4. PAYMENTS AND TRANSACTIONS
Payments are processed through Shopify and authorized payment service providers.
Payment providers may collect and process financial information necessary to complete transactions securely.
ARMATURE does not require customers to send complete payment card information directly by email.
Payment processing is subject to the applicable provider's privacy and security practices.
5. COOKIES AND ANALYTICS
Our website may use cookies and similar technologies to support essential website functions, maintain shopping carts, understand visitor activity, and improve website performance.
Depending on the services enabled, cookies and tracking technologies may also be used for personalization, marketing, and advertising. Visitors may be able to manage certain cookie preferences through our website's privacy controls or their browser settings. Some website features may not function properly if essential cookies are disabled.
6. MARKETING COMMUNICATIONS
If you subscribe to ARMATURE communications, we may send information about new collections, product releases, events, and studio updates. You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages or by contacting us. Transactional communications, including order confirmations and shipping updates, may continue where necessary to fulfill purchases.
7. SHARING PERSONAL INFORMATION
We may share personal information with service providers when reasonably necessary to operate our business.
These may include:
● Shopify and its affiliated services.
● Payment processing providers.
● Shipping and fulfillment providers, including Shippo.
● Website hosting and technical service providers.
● Analytics and marketing service providers.
● Professional advisers or authorities where required by law.
When Shippo is used to arrange shipments, customer information such as recipient names, shipping addresses, contact details, and relevant order information may be processed to create shipping labels, coordinate deliveries, and provide shipment tracking.
Shipping carriers may also receive information necessary to complete deliveries. Certain providers may process information independently under their own privacy
policies.
We do not disclose personal information to unrelated third parties for their independent marketing purposes without an applicable lawful basis.
Additional disclosures and privacy choices may apply if our website uses advertising technologies that qualify as the sale or sharing of personal information under applicable
privacy laws.
8. DATA RETENTION AND SECURITY
We retain personal information for as long as reasonably necessary to fulfill orders, maintain business records, resolve disputes, comply with legal obligations, and support legitimate business operations.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
We use reasonable administrative and technical safeguards designed to protect personal information.
However, no method of electronic transmission or storage can be guaranteed completely secure.
9. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have rights to:
● Request access to personal information held about you.
● Request correction of inaccurate information.
● Request deletion of certain personal information.
● Withdraw consent where processing is based on consent.
● Opt out of certain marketing or advertising-related data uses.
● Exercise other privacy rights provided under applicable law.
These rights may be subject to legal exceptions and identity verification requirements.
To submit a privacy-related request, contact hello@shoparmature.com.
We will review and respond to requests in accordance with applicable law.
10. INTERNATIONAL VISITORS
ARMATURE is based in Los Angeles, California, United States.
If you access our website from another country, your information may be processed or stored in the United States or other countries where Shopify and our service providers operate.
Where required, applicable safeguards will be used for international transfers of personal information.
11. CHILDREN'S PRIVACY
Our website is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13.
If you believe a child has provided personal information to us, please contact
hello@shoparmature.com so we can review the matter and take appropriate action.
12. THIRD-PARTY WEBSITES
Our website may contain links to publications, creative collaborators, social media platforms, and other external websites. ARMATURE is not responsible for the privacy practices or content of websites operated by third parties. We encourage visitors to review the privacy policies of external websites before sharing personal information.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our business practices, website functionality, service providers, or applicable legal requirements. Any updates will be published on this page with a revised effective date. Where required by law, we will provide additional notice of material changes.
14. CONTACT INFORMATION
For questions about this Privacy Policy or requests concerning your personal information, please contact:
ARMATURE
Armature LLC
Los Angeles, California, United States
hello@shoparmature.com