F rieze took root in the heart of Beverly Hills this past February 2022. A bright pink entrance opens up to a tented airy bright canvas structure by Kulapat Yantrasast of WHY that brought together 100 of the world’s most significant galleries.
Showcasing the latest artworks from world renowned creatives dramatically focusing on contemporary art, pop colors scattered throughout the show, mixed media works of larger than life tapestry, ceramics and mirrors ; all giving off an air of excitement. Fresh paint and hepa filtration systems filled the air.
Colorfully dressed crowds, mazes of artwork, cocktail bars in hidden corners. Frieze felt like a reawakening of the art scene since it was popping in the early 2020 pre pandemonia. A handful of east coast galleries, including Danziger, Albertz Benda, Pace and Lisson Gallery showed along with the local staples Blum & Poe, Hauser & Wirth, and David Kordansky.
There are so many creatives living in California so when an event as significant as Frieze pops up in Los Angeles, artists flock to it. The dialogue between artists is so important, other artists want to see what their peers are creating. To be inspired, to create a dialogue, and to be apart of the creative community.
Art and fashion have always danced together, and Matches Fashion partnered with Frieze to bring to life an Art and Fashion installation. A bleeding and merging into one another, with most recently fashion making an impact on museums, with landmark exhibitions at The Met and V&A. Works of art made from collaged stitched fabric, woven canvas, tapestry and fringe came together to create original pieces scattered throughout the show.
Nike Air shoes made from tree bark were poised in a clear case, while a trash can of painted ceramic beer cans littered a corner. FUTURE spelled out nice and big, spotlighted just where the artist’s minds are currently.
An explosion of color around every corner of the tent, instilled an overwhelming sense of energy for a brighter future, and literally saying just that exactly. Typographic art spelling out phrases like “Teach us to outgrow our madness” and “Less oil more courage” were dotted throughout the show, as if a common theme was growing across the artworld unbeknownst to anyone,it’s what’s on all our minds.
While most of the art exhibited was created during the Covid lockdown, a lot of anxiety translated into physical artworks. Shedding light on our increasing need to change our relationship with the world. Artists have the exceptional gift for translating the world around themselves into abstract form.